SEO & Web Copywriting Brief Form

Company Name

Contact Person

Email Address

Phone Number

Industry / Business Type

Give us a short summary of your business — what do you do?

How long have you been in business?

List your main products and/or services.

Who are your top competitors, and what makes your business, product, or service different from theirs?

If we have any questions about your products or services, who should we contact? (Name)

Give a summary of your business and your vision of it?

Number of years in the business

What makes your business different from exisitng businesses?

Who are your direct competitors?

Who is your ideal customer?

What's the age group of your target audience?

Where are your customers located?

Is there something you want to include in the website that we missed to ask?

What are some Keywords that SHOULD NOT be used in your website?

List some keywords that you believe are appropriate for your business?

Role

Email / Phone

Describe your ideal customer (age group, location, profession, interests, etc.).

Who is the target audience for your website?

What action do you want your visitors to take on your website? (e.g., call, buy, fill a form, subscribe, etc.)

How do your products/services help or relate to your customers' needs?

Share at least 3 websites your audience likely visits or follows.

Share some websites your audience would avoid or not relate to.

Where are your customers mainly located? (Local, national, or international)

Website Domain (URL)

Pages you need content for (e.g., Home, About, Services, Contact, etc.)

Any specific keywords or phrases you'd like us to include?

Something you definitely want to be included in the content (e.g., tagline, awards, tone of voice).

Anything else you'd like us to know that we haven't asked?